Claude SEO Skill: Free Tool to Rank on Google and AI Search
Claude SEO is a free, open-source Claude skill that connects to Google Search Console, crawls your site, and runs a full technical SEO audit covering crawlability, Core Web Vitals, schema markup, and internal links. Pair it with Rank Scale, a second free tool that scores whether ChatGPT, Perplexity, and Google AI Overviews actually recommend your site, and you get two audits that used to cost a consulting retainer. Feed both reports back to Claude and it orders every fix by priority, so you know exactly what to do first.
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What Is the Claude SEO Skill?
Claude SEO is a free, open-source skill you install into Claude Code, and once it is connected to your Google Search Console account, it can pull real crawl and search performance data instead of guessing at your site’s problems. It then runs a full technical audit and hands back a prioritized list instead of a wall of raw data you have to interpret yourself.
The audit covers four areas that matter most for how Google actually finds and ranks a page:
| Audit Area | What It Checks |
|---|---|
| Crawlability | Whether Googlebot can reach and index every important page |
| Core Web Vitals | Load speed, interactivity, and visual stability scores |
| Schema markup | Whether structured data helps Google understand your content type |
| Internal links | Whether your pages link to each other in a way that spreads authority |
Most site owners have never seen this data laid out together. Search Console shows raw numbers, but it does not tell you which fix moves the needle first. That is the gap Claude SEO closes.
How Does Rank Scale Score AI Search Readiness?
Rank Scale answers a different question than a traditional SEO audit: does ChatGPT, Perplexity, or Google AI Overviews actually recommend your site when someone asks a question in your niche? A page can rank on page one of Google and still get skipped entirely by AI answer engines, because those systems extract and cite content differently than a search results page does.
Run your site through Rank Scale and it returns an AI readiness score along with the exact reasons your content gets passed over. Common misses include vague opening paragraphs that never directly answer the question, missing entity names (writing “the tool” instead of “Claude Code”), and a lack of structured content like FAQs, tables, and numbered steps that generative engines prefer to extract.
How Do You Fix What Both Reports Find?
Once you have a Claude SEO technical audit and a Rank Scale AI readiness report, feed both back into Claude. Instead of tackling two separate to-do lists, Claude cross-references them and orders every fix by priority, so a broken schema tag that is blocking both Google and AI citations moves ahead of a minor Core Web Vitals tweak that only helps one metric.
A practical way to run this:
- Install Claude SEO and connect it to Google Search Console.
- Run the full technical audit on your site.
- Run your site through Rank Scale to get the AI readiness score.
- Paste both reports into a Claude Code session and ask it to build one prioritized fix list.
- Work through the list from the top, then re-run both audits after a few weeks to check progress.
This turns two audits that would normally require separate specialists, a technical SEO consultant and a GEO strategist, into one afternoon of work with tools that cost nothing.
Why Does AI Search Readiness Matter Now?
More buyers are starting their research inside ChatGPT, Perplexity, or a Google AI Overview instead of scrolling ten blue links, and if your site is not built to be cited by those systems, you are invisible in that conversation even with a strong Google ranking. As of August 2026, this dual audit approach, technical SEO plus AI readiness, is becoming the baseline for anyone who wants visibility across both traditional and generative search.
For more free tools that stack into a solo operator’s tech stack, the 45+ free Claude Skills by department roundup covers marketing, design, and finance skills alongside SEO. And if the fix list Claude hands back feels overwhelming to turn into instructions, Prompt Master is a free skill that structures a messy request into a clean, actionable prompt before Claude runs it.
FAQ
Is the Claude SEO skill actually free?
Yes. Claude SEO is a free, open-source Claude skill. There is no license fee to install or run the technical audit.
Do I need to connect Google Search Console?
Yes. Claude SEO needs a Google Search Console connection to pull real crawl and indexing data for your site rather than estimating it.
What is Rank Scale checking that Google Search Console doesn’t?
Rank Scale checks whether AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite or recommend your site, a signal Search Console does not report because it only tracks traditional Google search performance.
Can I use these tools without any coding experience?
Yes. Both are designed to run inside Claude Code as skills, meaning you give Claude the instruction and it handles the crawling and reporting for you.
How often should I re-run the audits?
Re-run both after you have worked through your priority fix list, typically every few weeks, since Core Web Vitals and AI citation patterns shift as engines update their algorithms.
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